I Tried Poshmark's Promoted Closet For a Week: Here Are My Results
What Is Promoted Closet?
In 2024, Poshmark debuted a new feature called “My Promoted Closet.” According to Poshmark, Promoted Closet is “a paid marketing tool that increases the visibility of your available listings.” The tool will automatically show your listings to buyers at times where Poshmark believes a sale is likely to occur. You can set a weekly budget for the device, and the budget is spent once a shopper clicks on the item being promoted from your closet.
My profile
I was able to participate in a free trial of Promoted Closet around when it was released in July 2024. The budget for my week trial was $15. Before jumping into the results, I’ll give some context:
I’ve been on Poshmark since March 2018
I’m an Ambassador
I have over 40,000 followers
I’ve sold over 170 listings
I have over 200 listing available
Typically, I may receive a few likes a day. This is especially dependent on whether or not I’ve been sharing my listings regularly.
The Results
Day 1 - I didn’t seem to notice much difference on the first day. This may be because it likely wasn’t a full day where my items were being promoted.
Day 2 - The second day I received 13 likes, which is quite a jump compared to my usual results. One item that had no previous likes received a like, and a few older items received likes. I also listed three new items this day.
Day 3 - I received 11 likes and posted three new listings.
Day 4 - I received 12 likes.
Day 5 - I received 7 likes and sold one item.
Day 6 - I received 13 likes.
Day 7 - I received 9 likes.
For comparison purposes, the following day - the first day following the end of my promotional period - I only received one new like.
My Promoted Closet Metrics
Here are the statistic Poshmark shared with me for my one week of promotion:
Impressions: 6,246
Clicks: 198
Listings Sold: 1
Sale: $32
Spend: $15 (this is the value my promotional trial/credit was worth)
Cost Per Click: $0.08
Return On Ad Spend: 2.1x (measurement of sales earned per dollar spent)
Click-through Rate: 3.17% (clicks divided by impressions)
Conversion Rate: 0.51% (purchases divided by clicks)
These statistics provide some insight into the effectiveness of the program, but without statistics to compare it to outside of the tool being used, it’s difficult to gauge its effectiveness. For example, outside of using this feature, I have no information on what my typical impressions or clicks are. It’s also unclear whether or not I still would have made the sale I made if I hadn’t used the promotion. The most clear result that I can see from the Promoted Closet is my daily likes seemed to increase by quite a bit without much other effort on my end (sharing, new listings).
Is Promoted Closet Worth It?
If you have access to a free trial of Promoted Closet, I would recommend trying it out yourself. As for spending my own personal money on the tool, probably the only time I would consider doing so is around the holidays. These are usually the busiest times on Poshmark with the highest sales rates (based on my own experience), as well as around spring when everyone is cleaning out their closets and preparing for the summer. I find $15/week to be a bit pricey, but based on Poshmark’s description, it sounds like you may be able to set your own budget, which would be a change from the original cost when the feature was initially launched. I also think this tool may work best for people with larger closets.
Ultimately, I think it is a cool option for people to have, but I feel that Poshmark should be promoting listings and closets regardless, and I can’t help but wonder if the people paying for the service are negatively impacting the experience for other, non-paying sellers. I, for one, have noticed my Poshmark sales have significantly decreased over the last two years, though it can be difficult to determine exactly why that is. I’m sure there’s a variety of reasons for that, but I’m not so sure Promoted Closet is the solution I’ve been looking for.
If you try promoted closet, let me know how it works for you!